【葡新传媒】A forum on Belt and Road reginal promotion between China and EU was held in Brussels, capital of Belgium, on July 10. To warm up for the “China-EU Tourism Year 2018”, the forum attracted over 300 guests from China and the globe and deepened China-EU cooperation between two regions.

In the opening ceremony, Yang Yanyi, Head of China’s Mission to the EU, lauded Guangdong province for traveling to the heart of Europe to seek cooperation and showcase the province’s “unique role” in promoting the Belt and Road Initiative.

“During the conversation with my Belgian colleagues, their key words are about projects, projects, and projects, which shows they are passionate about attracting investment from China,” said Shen Haixiong, Member of the Provincial Party Standing Committee of Guangdong and Provincial Publicity Chief, “Obviously, Belgian officials share the same language with us (regarding promotion of two-way investment).”

Shen also said promotion of people-to-people exchanges will be a crucial part of the work ahead because they could boost economic and trade cooperation between China and the EU, and he said his province is keen to take on a lead role.

Istvan Ujhelyi, Vice-chair of European Parliament’s Committee on Transport and Tourism, said he believes the Belt and Road Initiative will shape the next decade and be one of the world’s major initiatives.

“This is a completely new paradigm that calls on the countries of the world for a common dream: development and peace," said Ujhelyi, who is also chairman of the EU-China Belt and Road Initiative Committee, which helped organize Monday’s event along with China’s Mission to the EU.”

After the opening ceremony, a panel discussion on “new modes of reginal promotion between China and EU” was organized among government officers, entrepreneurs and artists from China and EU.

The forum was also accompanied by an exhibition of photos and an agreement-signing ceremony related to tourism, publishing, and media cooperation involving companies from Guangdong province, including Guangdong Provincial Publishing Group, and European partners.

Shao Changchun, Chairman of EU-China Cultural and Educational Foundation, expressed that the increasing numbers of Chinese tourists tremendously facilitate the economic development of EU in recent years; tourism not only enables Chinese to know more about Europe, but also enables Europeans to have better understanding of China. He said that concept promotion can be further promoted in the future so as to serve the national strategy of China.

Dominique Andre from the tourism promotion agency of Walloon Region, Belgium said that Europeans know very little abut China, therefore the two regions should jointly hold more tourism and culture exchange activities to increase mutual understanding and trust.

It is reported that the forum is co-hosted by Mission of the People's Republic of China to the European Union, Information Office of Guangdong Provincial Government, Committee of China Arts Festival in in the EU and Europe-China “One Belt One Road” Culture & Tourism Development Committee, and has received great support from the director general of DG GROW, European Commission, working group of China-EU Tourism Year 2018 and The European Institute for Asian Studies (EIAS).

Shen Haixiong (R), Member of the Provincial Party Standing Committee of Guangdong and Provincial Publicity Chief, gives a speech at the Belt and Road China-EU Forum on Regional Promotion.

Yang Yanyi (R4), Head of the Chinese Mission to the EU, and Shen Haixiong (R5), Head of Guangdong delegation, attend the signing ceremony held by Information Office of Guangdong Provincial Government and Guangdong Provincial Publishing Group.

Xiong Yifang (R), President of Guangzhou based Ehang, introduces Ehang’s products to Chinese and foreign guests.

Yang Yanyi (R2), Head of the Chinese Mission to the EU, Shen Haixiong (L3), Head of Guangdong delegation, and Ujhelyi Istva (R1), Vice-chairman of European Parliament’s Committee on Transport and Tourism, view Midea’s products.